Terms & Privacy

Terms Of Use

Welcome to our website. The term ‘Charming Ideas’ or ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website. The use of this website is subject to the following terms of use: The content of the pages of this website is for your general information and use only. It is subject to change without notice. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

Your use of any information on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any services or information available through this website meet your specific requirements.

This website contains material that is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.

From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

Privacy and Cookies

1. Privacy statement

Your privacy is very important to Charming Ideas. Charming Ideas has developed this statement to help you to understand how we collect, communicate and use any personal information that you submit to us. For purposes of this statement, “personal information” shall be defined as detailed in the Protection of Personal Information Act 4 of 2013 (“POPI”).

2. Personal information we collect

Charming Ideas collects and processes your personal information mainly to provide services and products to you and to help improve our offering to you.
The type of personal information we collect will depend on the purpose for which it is collected and used, the specific purpose for which the information is collected will be apparent from the context in which the information is requested.
We collect information directly from you, for example when you require services from us or when you submit enquiries to us or contact us we’ll ask for personal information, such as your name and surname, identity or passport number, Charming Ideas account number, postal or street address, title, contact numbers or e-mail address.
Where possible, we will inform you what information is voluntary or mandatory for you to provide to us and the consequences for failing to provide the requested information.
We will only retain your personal information as long as necessary for the fulfilment of those purposes as have been identified by us

3. How we use your information

Charming Ideas processes the abovementioned personal information only for the purposes which it was collected, as authorised by law or as agreed with you, for example:
– To respond to your enquiry.
– To provide products and services to you.
– To provide access to restricted pages on this website.
– To comply with legal requirements or industry codes.
– To compile non-personal statistical information about browsing habits, click-patterns and access to the Charming Ideas website.

4. Disclosure of information

Charming Ideas may disclose your personal information to third parties on the following basis:
 Where we have your consent; or
– Where we are required to do so by law; or
– To our service providers who are involved in the delivery of products or services to you, where we have agreements in place to ensure that they comply with these privacy terms.
We may compile, use and share any information that does not relate to any specific individual and retains all rights to non-personal statistical information collected and compiled by us.

5. Transfer of information

We will ensure that anyone to whom we pass your personal information agrees to treat your information with similar protection as provided for in South African laws.

6. Information security

Charming Ideas shall take all reasonable steps to secure the content of the Charming Ideas website and the information provided by and collected from users from a wide variety of security breaches such as unauthorized access and/or disclosure, etc. However, Charming Ideas does not make any warranties or representations that content shall be 100% safe or secure, but Charming Ideas will have applied all necessary due care and diligence towards preserving the security of information.


Subject to the provisions of sections 43(5) and 43(6) of the ECT Act (Electronic Communications and Transactions Act No25 of 2002) – http://www.acts.co.za/ – and the requirements for a valid electronic invoice issued by the South African Revenue Service from time to time, if applicable, Charming Ideas is under no legal duty to encrypt any content or communications from and to users and is also under no legal duty to provide digital authentication of any pages on the Charming Ideas website.


Users may not deliver or attempt to deliver, whether on purpose or negligently, any damaging code, such as computer viruses, robots or spyware, to the Charming Ideas website or the server and computer network that support the Charming Ideas website.


Notwithstanding criminal prosecution, any person who delivers or attempts to deliver any damaging code to the Charming Ideas website, whether on purpose or negligently, shall, without any limitation, indemnify and hold Charming Ideas harmless against any and all liabilities, damages, risks and losses that Charming Ideas and its partners/affiliates may suffer as a result of such delivery, attempt or damaging code.


Users may not develop, distribute or use any device or program designed to breach or overcome the security measures of the restricted pages, products and services on the Charming Ideas website. Charming Ideas reserves the right to claim damages from any and all persons involved, directly and indirectly, in the development, use and distribution of such devices or programs.


Users who commit any of the offences detailed in sections 85 to 88 of the ECT Act – http://www.acts.co.za/-shall, notwithstanding criminal prosecution, be liable for all resulting liabilities, losses, destruction or damages suffered and/or incurred by Charming Ideas and its partners/affiliates due to or related to these illegal actions.

7. Access to your personal information

You may correct any of your personal information that we hold by sending an email to charmingideas@iafrica.com

8. Changes to the statement

Charming Ideas reserves the right to amend this privacy statement at any time, without prior notice, by posting the amended statement on our website.